Frostali

Headlines: As with most media, a great headline or page title can make or break a page. But specific to web content, it’s important to remember the SEO aspects. Integrating a major keyword/phrase into a headline and programming the page title with a relevant <h1> tag can add some nice Google juice. Sub-headlines: Visitors scan before they read, so creating enticing, benefits-focused sub-headlines can really boost the odds that your page will be read. I like to run a “scan test” on every page  to see if I can get the gist of page by just scanning the page title, subheads, and call to action. Images:  I’ve always had an interest in neuropsychology, and I couldn’t help but devour Susan Weinschenk’s book,  Neuro Web Design   back in 2009. Throughout the book she talks about how we subconsciously process everything we see on a website, but she summarizes that “stories and pictures are the most powerful ways to get and hold our attention and persuade us to take ...

The web design company will need to know a bit about your company in order to get a feel for how they should design your website. A good starting point would be to list the following: A couple of paragraphs about your company The products your sell or services you provide The size of the company – e.g. the number of employees, a rough turnover figure (if you want to provide it – there is a lot of difference between how a £100,000 company and a £100,000,000 company should look!) Are you an international company? If so, which countries? How long have you been established? Describe the company using five or ten words (e.g. young, vibrant, technology based etc.) The old website If you have an existing website, firstly let the web design company know the  URL ! (the web address) Then answer the following questions: What is good about the website? What is bad about the website? (i.e. old colour schemes, out-dated design) How long ago was it built? and who built it? What...